What's the Deal with Blogging?

As you can see, we Mabel gals take our blogging conferences VERY seriously!

Just back from BlogHer ’10 in New York City and quite frankly am feeling like I need a bit of a holiday. So much squealing and excitement on the first night left me with a nasty case of laryngitis. I spent the rest of the conference struggling to speak. But, you can imagine the energy of a conference with 2400 women bloggers all in one place. Having the opportunity to spend time with so many online friends and supporters of Mabel’s Labels was just awesome.

As a blogger, I’ve had several non-bloggers ask me many questions - from how to get started to why I like to blog. The answers are long and wordy, but a few quick points include:

1) If you’re going to blog, blog about something you love. If you are not passionate about what you do, it’s going to, well…suck.
2) Don’t go into it for the money. While bloggers often receive products to review, free diapers and diaper cream won’t pay the mortgage. The money *may* follow if you have enough readers that advertisers will pay to be on your site – but counting on that happening is probably not the best plan.
3) Know your limits. If you’re going to talk about your kids, have a big think about privacy before you get started. It’s one thing to talk about toilet training but if your tween catches wind that you’ve been blogging about her training bra, you’ll be in the doghouse faster than you can say “Justin Bieber”.
4) Blogging creates one heck of an awesome journal. I feel like my kids will have great fun in a few years looking back at their childhood through my eyes.
5) Blogging gives you a spectacular feeling of being heard. It is powerful.

So if you’ve been thinking about starting a blog, what is stopping you? I’m hoping to see you at BlogHer in San Diego next year, because there are many lessons to be learned at BlogHer. The biggest for me this time around was that even with a shocking case of laryngitis, I still have a voice.

Picture of Julie Cole

Author: Julie Cole

Julie Cole is the co-founding vice-president of award-winning children's label manufacturer Mabel’s Labels. She has helped her company bring their product to a worldwide market, gain media recognition and win countless entrepreneur awards. Cole is a regular television contributor, an influential and syndicated blogger and a mother of six. Follow her on twitter @juliecole and Instagram @cole.julie

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