Mabel Co-Founder, Tricia Mumby, reflects back on one of Mabel's Labels most memorial media hits!
"One of the “jumpstarts” to our business was The Daily Candy. On January 15th, 2004, we were all working our “day jobs” and hoping to get enough orders that week to make some Mabel’s Labels on the weekend. Suddenly, our Mabel email went CRAZY with orders. We thought for sure we had a virus. But no! Those were actual orders! The Daily Candy had written a review of our product. We had never even heard of it. It was life-changing. The Daily Candy introduced us to thousands of our first customers and friends. During the craziness of The Daily Candy frenzie, many other media outlets called us too, and it really go the ball rolling. Thank you Daily Candy!"
Check out the article from 2004 here: http://www.dailycandy.com/everywhere/article/21118/Gone+Today+Here+Tomorrow