Ten years ago, the four Mabel partners sat in my sister’s kitchen drinking champagne and stuffing envelopes to send to our friends. The letters inside announced our new business, Mabel’s Labels. We may have come close to begging them to order from our fancy new website. That fancy new website had just been created by a couple of buddies from university who did it in exchange for a foosball table. Our budget for that evening of envelope stuffing was enough to cover about 100 stamps.
Those letters were mailed out to our friends and families, the very people who have stood behind us and supported us this past decade. Along the way, we have collected many more friends – our committed staff, our loyal customers, a few celebrities, kind media people who thought we were interesting enough to write about, and our online community of bloggers, tweeters and Facebook fans. Many people have spread the word about Mabel, sharing our product information and encouraging us. Our children have been an inspiration. We have 13 kids between us who have been patient when we have had to sneak away from an activity with them for a conference call, or not be home for tuck-in because labels had to get out the door. They have all expressed how proud they are of their mamas for starting a business.
Our kids are growing up so quickly, and dear sweet Mabel is no exception. It is hard to believe we are celebrating her 10th birthday. But celebrate, we will!
For our amazing customers and community, we are launching a sale on Sunday March 3rd, 5pm EST until Tuesday March 5th, 10pm EST with 40% off five bestsellers: Sticky Labels, Skinny-Minis™, Tag Mates™, Shoe Labels and Preschool Shoe Labels. We expect our customers will be celebrating by stocking up, so delivery times will be delayed due to volume. Please be patient with us as we try to get your labels into your hands as quickly as humanly possible.
We’ll be posting fun contests and special albums throughout the month, and we’d love you to share any Mabel memories or stories that you may have too. Be sure to get in on the action by checking our Facebook page, following us on Twitter @mabelhood, and signing up for our newsletter if you haven’t already.
Mabel says “Let’s Party!”