We just received word that we have been voted the Best Label Company by Toronto City Parent readers. This is fabulous! City Parent readers have been loyal Mabelheads from day one. More flattering is the number of people that take the time to nominate us and participate in these surveys! We are told it was a landslide victory, which is just the cherry on top!
Mabel’s Labels has been a word of mouth wonder from the beginning. We are still amazed at how word spreads, moms share, and moms listen. Thank you to all the women out there sharing your Mabel love with your friends & family!
Mabel has an answer! This is definitely the strangest thing to go on around the office:
A few weeks ago, Kim sent a camp a box of brochures to give out to their campers. Pretty routine experience for Kim! Yesterday they called to ask “what’s with the camel?”
“Camel?” asked Kim? Yes, when they opened their box of brochures, they found a Mabel’s Labels magnet and a camel statue!!
Kim did not send this statue. She sent brochures. Who’s the wise guy? UPS? Folks at the border? We have no idea, but it is hilarious! The best part is, the camp thought this was some sort of “welcome to doing business with Mabel’s Labels” gift and expected a box of brochures to arrive the next day.
a) I wish I was that clever and
b) I wish I could afford to UPS random camels to customers for no apparent reason!
Or can I afford not to? Is this the ultimate buzz marketing? They’ll never forget us, and how many people will they tell?
Brewster Day Camp: a box of actual brochures is being sent out today! Sorry for the delay – we ran into camel problems.
Mabel’s Labels is thrilled to be entering the world of e-communities. Once I started blogging, the door was open for more, more, more! We’re going to begin a podcast in June, we’ve posted some of our recent TV appearances to youtube… exciting! Check it out. If you have any suggestions or tips for this type of communication, we’d love to hear it firstname.lastname@example.org
It’s all new to us, and we’ll likely make lots of mistakes, but hey – at least it’s real!