Posts By: admin

Everyone needs labels!

Mabel has been super busy with the back-to-school rush, so I have fallen behind in sales analysis. I spent some time on it yesterday though, and found some exciting truths: everyone needs labels, our customers return year after year, and our Ultimate Back-to-School Combo is a resounding success!

The diversity in customers is wonderful. We’re seeing lots of orders for “Ms. Jin, Room 3″, for example (teachers ordering labels). Lots of Moms are ordering for their little first-timers, but we’re also seeing orders for college kids too! Let’s face it – people don’t stop losing stuff… their stuff just gets pricier as they get older! I am also super-excited to have spotted a few celebrity orders! I don’t want to invade their privacy here, but if I spot their labeled gear in People magazine, you’ll be the first to know! I’ll be watching!

My other favorite observation is how many people are return customers. I love the comments about how their sticky labels are 3 years old and still going strong! Thank you, loyal customers.
We really appreciate that Mabel has become a staple in your online shopping for yourselves, and for gifts.

Lastly – the UBTSC. WOW. Guess you love it. We can’t make ‘em fast enough! The seasonal combo is obviously popular, so we’ll definitely put our thinking caps on for more. This promotion has been huge. We think it exactly what you need to start the school year, but if you find you use certain labels faster than others, you know where to find us!

Farewell Summer Friends!

Summer is nearing its end. I know you don’t want to hear that.. and I don’t want to type it, but its true. I know this is true due to the tsunami of back-to-school orders that have inundated Mabel’s Labels lately! It’s been absolutely outstandingly overwhelming and fabulous to see the orders pour in. You all love the new Ultimate Back-to-School Combo, and we’re glad!

I also know summer is ending because our summer staff are beginning to leave us! Each Spring we hire a crew of summer folks: teachers, students.. people looking for work in the summer! And each year it surprises me how attached we get to these people. They are always wonderful and they really do become a part of our Mabel Family. At the end of this week, they begin to leave us.. so sad! This blog post is a shout out to them: Thanks to all of you for your hard work, dedication, innovation and spirit. You will be missed by all of us!

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